Start Creating a Personal Brand that Pays, in the Next 24 Hours
Simple straightforward framework to begin building an audience that pays
When I say brand, something like this probably jumped into your mind.
Let’s wipe out that image and think more like this…
These are a couple of more than a dozen or so folks that I can think of off the top of my head that make 6-figures or more from their personal brand.
All of them use a very similar model. Surprisingly, it’s one that you can create and launch in a matter of hours.
Of course, there’s a lot of sweat and effort put into executing this personal branding business model. But, honestly, the most important feature to its success is persistence.
So, enough talk, let’s outline the business model and plan of execution — then you can get cracking.
The personal branding business model begins and grows with content creation. The brand itself will evolve and at some point lock into your audience; often with a serendipitous moment of alignment and resulting virality.
Your starting point is to create your publishing platforms as quickly as possible. And, then create a content creation and editorial plan that is prolific, but sustainable.
1. Pick your publishing platform(s)
I recommend using at least a couple of platforms.
This will give you the ability to test across a few different ecosystems and see where you fit the fastest. Much like a product, you’re trying to quickly get to the personal brand to audience fit as quickly as possible.
Here are the ones that I and most of these folks use:
These seem to be the most popular platforms for personal brand creators. I think this to be true because they are simple, require little to no technical skills, and have large audiences looking for pearls of wisdom mixed with entertainment.
2. Set up your sales and marketing stack
Justin Welch reveals his sales and marketing stack in this tweet and then opens the door for others to share.
Dig into the thread for a bunch of other potential stacks that might work better in your context.
This Twitter thread is also a case study in engaging your audience and extending your reach into their audiences’ feeds.
By the way, this is what my stack looks like this:
3. Create templates and a publishing rhythm
My recommendation is to write/create and publish as prolifically as you can possibly sustain. In the beginning volume at a reasonable level of quality is the formula.
You can increase the quantity and quality of what you publish by adopting a simple editorial system. Your system should be consist of templates and a publishing rhythm.
Here is Justin’s:
3. Create an ideation system
Design your daily habits and systems to help you spark, capture, and refine ideas into new content and products.
Here is how Dickie Bush does this:
And, here is Justin Welsh’s”
4. Create writing frameworks (templates)
Use templates to speed up your creative process and produce a ludicrous amount of content to publish.
Here is Nicolas Cole’s go to Twitter thread templates:
Here is what Justin suggests:
5. Publish to the crickets to build a base
You’re going to be creating and publishing into a void for quite some time. Be understanding of that and persist.
Dig into this concept more in my recent article: Publish for the Crickets.
6. Create a valuable product and give it away to surge the audience
Blake Emal is a master of audience development.
He has perfected the art of creating simple lead magnets — free, but highly valuable download — that give him repeated injections of new subscribers.
Here is one of his most recent:
7. Continue to nurture your audience
Finally, keep the flywheel gathering momentum by continuing to nurture your audience with valuable insights - short and long.
Have a great week!