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Before you start buying leads, do this

billrice.substack.com

Before you start buying leads, do this

How to set yourself up for success with Internet leads

Bill Rice
Sep 4, 2020
1
Share this post

Before you start buying leads, do this

billrice.substack.com

Internet leads are not referrals.

Unlike referrals, the customer is not necessarily coming to you with any sort of specific interest in you or your company. They were not recommended to you based on your reputation or another measure of brand affinity.

In contrast, Internet leads are generated as a result of the consumer’s discovery and research process.…

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